Wednesday, October 24, 2012

#WWoW Don't Quit Your Day Job!!!

Yes you read the title correctly. I'll repeat it again. Do not quit your "evil" day job in order to write full time UNTIL...

and this is a big one...

UNTIL you are in a place in your life where your writing can pay ALL of your bills.  As a writer just starting out and for probably many more years to come, you will not make the big bucks that many folks outside of our industry think we do. Sure we all have the dreams of hitting it big and becoming an "overnight" success, but the fact remains that ALL of us will be struggling for a long time before we see some sort of profit from our endeavors.  

That Evil Day Job may be taking up time in your day that you could be writing, but it's also giving you an income to pay those pesky bills, providing you with medical benefits, and the money you need to promote your work. Let's be realistic folks. The real world tends to frown on us when we don't pay our bills. We need electricity, the Internet, our laptops and PCs, and a roof over our heads in order to create our fantasy worlds. 

If you are lucky enough to have a partner/family there to help support you so you can explore your dream job as a full time writer, than by all means do it. Take that plunge if you are able, but don't do it if it means putting you and your family in the poor house.

A couple of my author friends are now in the position where their writing provides the bulk of the money that supports their family. Not only do they put out new novels, they write articles for newspapers and magazine, provide editorial services for other authors, create covers and video trailers for others as well as themselves, and still find time to promote themselves and their latest release. 

Juggling multiple jobs isn't something new. The majority of the authors I've met over the last year have found ways to juggle their many hats and make a name for themselves. These authors are my inspiration and have encouraged me to find ways to squeeze in my writing time every single day and to be realistic in my expectations. The economy has hit the veterinary profession hard and I may lose one of the days I work at the hospital. That's a scary thought, but thankfully we do have a plan in place.

If my books take off, great! If it takes five, six or ten more books to get my name noticed, then so be it. The fact is I'm still living my dream. I'm a published author with many more stories to tell. I'll let my Evil Day Job as a veterinarian help pay the bills while I keep writing. My husband is in the Coast Guard so we have a guaranteed income and additional medical benefits. If I have to work less days at the veterinary hospital, we will still be okay financially, still have full medical benefits, and I can still pursue my writing career.

Do you have a plan? Check out this fantastic blog post by John Scalzi "Unasked-For Advice to New Writers About Money." This can be a real eye-opener for many folks and fantastic advice.

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Writer's Words of Wisdom (#WWoW) is a Smart & Savvy Group of Authors who write a weekly feature for their blog -Writer's Words of Wisdom- each Wednesday. The goal is to impart what we've learned about writing, editing, getting published, book promotion, and more along the way.

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Wednesday, October 17, 2012

#WWoW Creating a Video Trailer

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It's Wednesday once again and you know what that means. Time for Writer's Words of Wisdom. Each week a few authors will post some tips, insights, or  share their experiences with writing, editing, publishing and promoting. You may have already experienced these things yourself, or find something new. Either way, we would love to get your comments on our posts and perhaps you will join us each week posting some of your own experiences. It's authors helping authors at its finest.

This week I thought I would share my experiences making video trailers for my books. I had absolutely no idea what I was doing when I first looked into the idea. I asked a lot of questions of one author in particular, Rose Anderson. I loved the video she did for her book Dreamscape




First question I had was "who did the video for you?" I was surprised to find out she did it herself and she said it wasn't hard. Now, if you're like me, you are not all that tech savvy and when someone says it's not hard, for me it would be a disaster. 

I was on a very tight budget...well, I had no extra funds for a budget so I needed to figure out how to do this for myself and CHEAP! LOL  


First of all, I looked for a program that would be rather user friendly and let me set up my own movie/video using the images I had in mind.  I didn't need to look far. I already had one on my computer. Windows Movie Maker. There is currently a newer version Windows Live Movie Maker which you can download for free if you use Vista or Windows 7. What I like about this program is that it will automatically format the end product to be able to upload it to YouTube, Facebook or for emails. There was no need to get another program to convert the file. Movie Maker did it all for me with just a click of a button.

Once you have the program installed and ready to use, it's time to put together the images and music to bring your creation to life. You can't just use any image or music you wish. There are some issues with copyright that will most likely come up so it's best to use royalty free images and music. There are many sites out there to help you with both of these.  Some sites will allow you to use their images and music FOR FREE if you give them credit for it (attribution) and in some way link back to their site. Others will allow you to use the materials without giving any credit to the artists/creators as long as you PAY a FEE.  

With my shoestring budget I used FreeDigitalPhotos.net and Photobucket for my images. I made sure with each one I was able to use the images in my video and followed the directions on the site to give the proper attribution.  For music, I really wanted to use the tunes I listened to while writing, but I didn't want to get into some fight with a record company so I found a site with great instrumentals. Incompetech is the brainchild of Kevin MacLeod. Not only does he have many pieces you can download for free, he will also do original scores for projects. His website has all the specifics and even shows you how to give the proper attribution for YouTube. Mr. MacLeod takes all the guesswork out of it. All you have to do is insert the title of the piece you are using. A no brainer...I loved it!

Here's the video trailer I did for my poetry book Follow Me: Poetry from the Heart and Soul. The music is from the Incompetech site and the images I purchased in a package. Art Explosion contained over 500,000 images I could use for any project. The scenic images were perfect for this trailer.  



There are so many other ways to get images. There is Dreamstime
Shutterstock, iStockphoto, and Fotolia just to name a few. For fairly reasonable rates, you can purchase packages that include a number of images to use as you see fit. This is how many of us found the images for our self published book covers. 

For music you can also purchase royalty free compositions on iTunes. Some video trailers also use popular music by well known artists. YouTube automatically lists the title of the song and where to purchase it when the video is uploaded. (I asked a few of my friends how they put the information below their videos and they told me it was YouTube). I'm still a bit leery using my favorite Pink song for one of my trailers. One day I may cross that bridge, but until then, I'll stick to the royalty free stuff!

Are you ready to make your own video trailer? Go on. Give it a try. What have you got to lose? 

Here are a few others who are participating this week. Please take a moment to check out their posts and leave a comment or two. 


Wednesday, October 10, 2012

#WWoW Creating Ads on Facebook

Welcome back once again to Writer's Words of Wisdom. This week I thought I would share my latest promotion experience. Not too long ago, I received an email from the Facebook advertising team offering me a $50 Ad Coupon to help me get started creating an ad for one of my pages. 

As soon as your fan page gets to 50 likes, Facebook will email you a coupon code offering you the start up funds to create an ad campaign. The first two I received I more or less blew them off. I got busy and forgot about them until they expired. This time, I made the effort to create the ad and I couldn't be happier.

Since the second book in my Now and Forever series is due to be released next month, I've been looking for additional ways to promote book one and get people prepared for book two. I decided to make an ad promoting my Tammy Dennings Maggy author page. That is one area where I discuss the Now and Forever series and have my blog and twitter accounts linked to post there automatically as well.  Since I started the ad on 9/29/12, the number of folks who've visited my page has gone from 115 to 22,703.  That's right. From less than 150 people to over 22,000.  Twenty-two new visitors "liked" my page and sales of my books on Amazon have started to climb again. The number of sales I received have outnumbered the clicks by over 2 to 1.  Whoohoo!


Create your own ad now!
Creating the ad is very easy, but you do have to set up the account with a credit card or PayPal before you can actually use the coupon they give you. That was the only part I wasn't fond of at the time, but I went ahead with it.  To ensure my "backup" account wasn't dipped into, I made sure I set up the lifetime budget for the ad to the $50 Facebook sent to me. 

Part of the set up process helps you pick what kind of audience you wish to see the ad. I set up the usual for me: romance, erotic romance writers and readers, over 18 years old, etc. I also chose target countries of the USA, UK, Canada and Australia. Just these parameters alone set my target audience at over 1.3 million. Whew!  

Now based on that, Facebook gives you a range of what they think you should bid on your ad space. The bid helps you get up further in the ad space line. The more you bid the higher you will be on the list. For me, I chose to be charged each time someone clicks on any part of the ad. There is a "like" button there in the ad, so they can just click that or the link in it to take it directly to my page.  Now remember what I told you before? I got twice as many sales as I did clicks on the ad AND I got more likes for my author fan page. Exposure baby!

Initially, the suggested bid for me was between $0.80 and $1.40. Yeah, no! I set mine at a quarter a click. I got a few clicks with that so I raised my bid a few days later to $0.40. Again I got a nice spike in the number of views. I jumped to $0.65 a two days ago and this is where I plan to stay. Even though it's less than the suggested amount, I've achieved my goal. I've extended my reach in one more area and have not spent $14 yet of my $50 budget.  My ad will run through 10/29 and at that time I think I will put up another one focusing on the new release. The timing couldn't be any better!

So if you've been thinking about trying out a Facebook ad for yourself, go ahead and do it! You don't have to have an unlimited budget.  You can use the ads on Facebook to your advantage and not break your pocketbook, especially when they start you off with $50.   Click HERE to take you to the help page for Creating an Ad or Sponsored Story. You won't regret it!

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Fellow Participating Authors This Week
Paloma Beck

Wildfire Romance Series